by AnnSheybani | Mar 1, 2021 | Writing
Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use: How do you eat an elephant? Yes, one bite at a...
by AnnSheybani | Feb 23, 2021 | Life, Reading
Every day, I talk to people who are looking to up their game by writing a book. They’ve done amazing things in their life and in their business and they want to share the wisdom they’ve gained. For many, writing a book is a brand new circus trick. It... by AnnSheybani | Feb 16, 2021 | choice, Life
I wrote this piece nearly 8 years ago. I thought about it the other day while I was talking to a potential client about writing a book. This client was sitting on the fence, not sure if the investment of time and money was worth it, or if being content with the...
by AnnSheybani | Feb 8, 2021 | A Love Story, books, Reading
Dr. Serena Sterling wasn’t sure she’d ever finish her book project. There were times, as her content developer, I wasn’t sure she would either. Because Serena wasn’t just writing about her business–helping people overcome chronic physical... by AnnSheybani | Feb 1, 2021 | Writing
I wouldn’t last a minute in battle if I had to depend on my powers of observation, mostly because I walk the planet with my head up my ass. I mean, it’s a wonder I’ve not been hit by a bus while crossing the street. Get into an interesting conversation and forget...