What a music video can teach you about writing

What a music video can teach you about writing

I broke my ankle a number of years ago. I ended up in the gym after six weeks of going crazy at home, which is precisely what happens when I don’t run.  I don’t tend to watch TV or music videos, but I happened to be on the stair-master one morning when this...
Advice from a literary agent

Advice from a literary agent

This is a guest post by my friend Lucinda Halpern, head of Lucinda Literary. Lucinda is a literary agent. That means she gets writers book deals with traditional publishing houses. Trust me, she’s no slouch. She’s gotten some pretty amazing deals for some...

A smack upside the head

Here’s the thing. Your readers (a.k.a. potential clients) want to know that you’ve overcome the same challenges that they’re currently facing. They want to know that you’ve had your own on-your-knees moment—that horrible moment when you recognized that something had...
How to turn your speech into a book

How to turn your speech into a book

Once upon a time (actually, in 2014), Naval Admiral William H. McRaven gave the University of Texas Austin commencement address. It was a twenty-minute speech that outlined ten principles he’d learned during Naval SEAL training. These principles helped him overcome...
Get others to paint your fence

Get others to paint your fence

For a lot of entrepreneurs, sitting down to write an entire book on their own seems ridiculously daunting. They have no idea how they’d ever come up with that much content. But imagine getting others to do the writing for you. Even better, imagine attracting ten times...

I’m going to help you with your dialogue

As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...