Lately I’ve been listening to the book Braiding Sweetgrass on afternoon walks or whenever I putter in the kitchen. It’s narrated by the author, Robin Wall Kimmerer, which makes the…
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I love the excitement surrounding the release of a book. After months, if not years, all the associated work miraculously comes to life. Well, not miraculously, given the blood, sweat,…
There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a…
I talk to writers about their desire to get a traditional publishing house deal at least once a week. I’m sure I’ve mentioned this numerous times before. It’ll take me…
It is said–by whom, I haven’t bothered to track down–that we humans learn from shared stories of success, and from stories of failure. Me? I’m pretty obsessed with stories of…
How do you stand out in a crowded market? Good question. Especially when you are writing an expert-positioning book on a popular subject. If you plug in the keyword “leadership”…
You’ve been talking about writing a book for years, a book that will attract right-fit clients, grow your business, impact lives, establish authority in your field. But you’re afraid to…
Once upon a time–OK, about a month ago–an expert wanted to write a book to buttress her credibility, attract right-fit clients, and help those who couldn’t afford her consulting fee….
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path…
Here’s why I think people end up writing Business Card books, you know, the 100-page (or less) skim across a topic that you can hand to potential clients, usually accompanied…
