I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
Check out my book
A no-nonsense guide that teaches writers how to strategically build books using a brick-by-brick content system, focusing on practical results over perfectionism.
Back in the day, Walt and I would drive to the local Citgo on Sunday mornings to buy the New York...
I like to think I'm smart. That I'm an educated consumer who knows a magic pill when she sees one....
Years ago, back when he was practicing law, Walt sat behind the steering wheel of our Subaru,...