I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
The blind date that made me realize I was a fraud (and why that was the best thing ever)
I was on a blind date, sitting across from some guy I'd met on Match.com, when he asked what I did...