I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
Check out my book
Straight-talking, funny and brutally honest, How To Eat The Elephant will give you–yes, you–the push you need to haul your ass off the sofa and position it in front of your computer long enough to produce a real, live book.
So here's what happened. A woman named...oh, I'll call her Taylor.... reached out with some...
Can I ask you a question? Why do you want to write a book? Seriously, do you even know? What’s...
Here's what I love about James Clear's Atomic Habits success story: it completely destroys the...