I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
Check out my book
A no-nonsense guide that teaches writers how to strategically build books using a brick-by-brick content system, focusing on practical results over perfectionism.
A friend called me a few weeks ago with a book problem. He's a coach. Successful, and busy in a...
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s...
I write about the Imposter Syndrome all the time because it's the single biggest issue many of my...