I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
Check out my book
A no-nonsense guide that teaches writers how to strategically build books using a brick-by-brick content system, focusing on practical results over perfectionism.
If you have a bunch of interests, but don't consider yourself a master at any one... If you're...
It was Good Friday, roughly 6:30 in the morning, the kind of cold spring day that makes you...
Walt and I have this conversation probably once a month. Who was that woman — the one who wore...