I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
Check out my book
A no-nonsense guide that teaches writers how to strategically build books using a brick-by-brick content system, focusing on practical results over perfectionism.
Every so often I write about Walt. How he got it in his head that sub-arctic temperatures sounded...
“Jealousy,” according to writer Anne Lamott, “ is such a direct attack on whatever measure of...
I'm at a stage in life and in business that requires me to kill some old habits. Oh, being frugal...