I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
The publishing question that’s keeping you from writing (And why you’re asking it backwards)
So here's what happened. A woman named...oh, I'll call her Taylor.... reached out with some...