I don’t know about you but I think I’m pretty strategic. Like, I’ve got a clear-ish vision of where I want to go, a fairly good idea of what I have to accomplish now and in the next….oh, three or four minutes…

Then I have a conversation with Jon Corteen.

Jon Corteen, author of The Profit Culture Formula and The Catfish Interview, is all about strategy. He understood, from the very beginning, how the right book could yield a healthy return on his investment, set him apart in his industry, and scale him in his own company. He saw ALL the moving parts, how they fit together.

Before you can write a book with a very specific job in mind, you first have to understand your target market, better known as your reader. What they’re after, how they perceive the problem or opportunity you speak to.

And that requires you to get your brain down on the page. Do that, and you can save yourself a ton of time explaining what you do, why. And the more deeply you can connect with the people whom you bring into your world. Like Jon Corteen.

This is how an empire is built.

If I could borrow one quality from Jon it’s his no-nonsense commitment to figuring out what needs to be done during the quarter (year, decade…), why it needs to be done, and then just doing it.