Look, writing a book requires a big investment from you, not just in money, but also in time and focus. If you’re flirting with the idea of writing a book for your business, you’ll want to be able to answer the following questions, otherwise you’ll wind up chasing your tail.

1. Who do you serve? In other words, who is your target market in very un-broad terms?
2. What big result(s) do you help your clients get?
3.  What are the financial, emotional, physical, and spiritual benefits that accompany that big result?

The more easily you can answer these questions, the smoother the whole book writing process promises to be.