by AnnSheybani | Apr 9, 2018 | Uncategorized, Writing
Before I take on a new project with someone who wants to write a client-attracting book, I ask him or her a series of clarifying questions. Often, I’ll ask the same question in different ways, not unlike a psychological test, allowing me to get to the heart of the... by AnnSheybani | Mar 26, 2018 | Life, Reading, Uncategorized, Writing
My girlfriend is planning her first trip to Ireland. She’s bringing her teenaged kids along with her. She’s purchased the plane tickets, reserved the rental car, now it’s dawning on her that she’s going to have to shell out a lot more money than she’d planned on.... by AnnSheybani | Mar 19, 2018 | Reading, Writing
I’ve got two points I’d like to make. Think of this as the CliffsNotes version of this post. 1. Read The New York Times Book Review to educate yourself on the craft of writing. 2. Don’t try to be everything to everyone because you’ll lose every... by AnnSheybani | Mar 11, 2018 | Reading, Writing
Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time to turn his collection of stories into a book, he had a conundrum: How on earth was he going to organize... by AnnSheybani | Mar 5, 2018 | Reading, Writing
I caught sight of myself on video last week during a group coaching session. There were about 10 other entrepreneurs on the call as well, their faces appearing whenever they spoke or made noise. Of course, I didn’t really pay attention to them, so fixated was I on my... by AnnSheybani | Feb 19, 2018 | Writing
Bear with me for a moment. I’m going to begin with a sidebar simply because I must. As I was browsing for pictures of beavers on Google, something you probably shouldn’t do if you don’t want to get whacked for copyright infringement, I ran into this...
