by AnnSheybani | Aug 2, 2021 | Writing, writing lessons
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path As opposed to taking your reader on a wild goose chase over hill and...
by AnnSheybani | Jul 27, 2021 | Writing
Hey, successful entrepreneur writing a non-fiction book for your business. Want to know what to include in a book? Want to turn your readers into clients and/or fans? Well then, spell out a CLEAR SOLUTION to AN urgent problem. Don’t try to solve every problem...
by AnnSheybani | Jul 19, 2021 | Writing
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s the the best way to turn your readers into clients and/or fans: Give them stories, lots of stories As opposed to saddling them with a dry textbook chuck full of concepts, facts, figures,...
by AnnSheybani | Jul 11, 2021 | Writing
When I came out of Harvard, I had visions of becoming the next literary superstar. That’s what we all talked about in grad school. I wanted to sit along the Grand Canal like Hemmingway and work on my writing all day. (You know, wine, seagulls, and interesting...
by AnnSheybani | Jul 5, 2021 | Writing
Writers worry a lot. Worry is what feeds our procrastination; why we’d rather clean that disgusting barbecue grill than sit in front of our nice, clean computers. We worry that we’re hacks; that we have nothing new to say on a subject, that we’re frittering away our...
by AnnSheybani | Jul 5, 2021 | Writing
Writing a book to attract ideal clients and expand your reach? Well, you’re going to want to consider the big promise you make to your reader, the first indication of which is your title. That’s how we ALL decide if a book is worth our time. Will the...
