by AnnSheybani | Mar 21, 2022 | Writing
For a lot of entrepreneurs, sitting down to write an entire book on their own seems ridiculously daunting. They have no idea how they’d ever come up with that much content. But imagine getting others to do the writing for you. Even better, imagine attracting ten times... by AnnSheybani | Mar 11, 2022 | Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Mar 7, 2022 | Writing
Being a pretty decent writer, you may think you should go it alone when tackling a book project. Or that a big publishing house should supply you with all sorts of writing help as part of the deal….I mean, if they insist. But I’d like to tell you about... by AnnSheybani | Feb 20, 2022 | Writing
It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will... by AnnSheybani | Feb 8, 2022 | Reading, Writing
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the...
by AnnSheybani | Jan 31, 2022 | Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. In fact, just the other day, I had this conversation nearly word for word. If you’re an entrepreneur or a service professional, these ideas are...
