by AnnSheybani | Apr 17, 2022 | Writing
This is a guest post by my friend Lucinda Halpern, head of Lucinda Literary. Lucinda is a literary agent. That means she gets writers book deals with traditional publishing houses. Trust me, she’s no slouch. She’s gotten some pretty amazing deals for some... by AnnSheybani | Apr 3, 2022 | Writing
Here’s the thing. Your readers (a.k.a. potential clients) want to know that you’ve overcome the same challenges that they’re currently facing. They want to know that you’ve had your own on-your-knees moment—that horrible moment when you recognized that something had...
by AnnSheybani | Mar 28, 2022 | Reading, Writing
Once upon a time (actually, in 2014), Naval Admiral William H. McRaven gave the University of Texas Austin commencement address. It was a twenty-minute speech that outlined ten principles he’d learned during Naval SEAL training. These principles helped him overcome...
by AnnSheybani | Mar 21, 2022 | Writing
For a lot of entrepreneurs, sitting down to write an entire book on their own seems ridiculously daunting. They have no idea how they’d ever come up with that much content. But imagine getting others to do the writing for you. Even better, imagine attracting ten times... by AnnSheybani | Mar 11, 2022 | Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Mar 7, 2022 | Writing
Being a pretty decent writer, you may think you should go it alone when tackling a book project. Or that a big publishing house should supply you with all sorts of writing help as part of the deal….I mean, if they insist. But I’d like to tell you about...