Should you include personal stories?

I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and some of the reviews were awful. People complained that they didn’t care to read about her (the author’s) life events, they just...

See if you can spot your favorite excuse

Any time you switch up your routine or form new habits–which is pretty much what needs to happen before starting a book project–you’ve got to overcome all sorts of obstacles that spring up in your path. It’s all well and good when you’re pumped up and motivated, when...
A cruel sociopath out to destroy your soul

A cruel sociopath out to destroy your soul

If you’ve ever received editorial feedback before, then you know it can be “challenging”. I mean, it’s not easy to accept that what you’ve got down on the page isn’t letter perfect, especially when you’re pretty good at what...

It’s not about the advance

I speak at seminars about getting non-fiction books published. I’m often asked about the average advances authors get from major publishing houses and the average time it takes to write a polished book….the kind that interests said houses. And invariably,...

Mean literary agents

I’ve been having the same conversation a lot lately. It goes something like this: A nice professional has gone to the trouble of crafting a book proposal, honing a query letter, even landing a call with an agent or two, only to be told one thing. “Your...

This is the kind of argument you want

A lot of manuscripts slide across my desk each week, which shouldn’t surprise anyone seeing as I run a publishing house. After all these years in the business, I can identify why a particular book draws me in and where another immediately goes off the rails. I...