I grew up with ZERO understanding of process. I chalk this up to the alcoholic dynamic that played out in our household. One minute–OK, this would go on for hours, but who’s counting– my father would be drinking and raging, tearing into my mother, sending the family scrambling for cover; the next day, we’d all sit around the breakfast table, a smile plastered on our faces, eating burnt pancakes as if nothing untoward had happened. Not a mention of the turmoil the night before. Not a frown, not a pout, not a put-upon sniffle. Nada.

Peace returned to the forest, as if by magic.

Ignore it and it will all go away…eventually.

Try taking this conflict resolution strategy into a marriage.

Needless to say, Walt adored this approach!

The idea that conflict recovery involves a number of steps–that injured parties require time to sort out their feelings, that an issue has to be spoken to, even if imperfectly, until it can be put to bed; that this new understanding can subsequently be used to strengthen the relationship–took me YEARS to wrap my head around.

I learned that by going through this seemingly tenuous process, not only did my marriage evolve into something pretty amazing, I became someone else; someone stronger, more confident, more self aware. More forgiving of myself and others.

None of us get those associated benefits by ignoring shit or skimming across the surface. You have to work the process, as uncomfortable as it may be.

Which is probably why I despise marketing promises that defy the laws of process.

Write a book in a weekend? I don’t think so….

If you want to know what the book writing process looks like, for realz, click HERE.

And it kills me that this hype sells because we all want to believe it’s that easy! That if we just plop down $1997, magic steps in and takes the helm. No pain, no uncertainty, no self-doubt, no practice-makes-perfect, just the desired result.

As if we can somehow reap the benefits–a clear understanding of ourselves and our imperfect journey, of our mission and message; what it is we do for others and, more importantly, why–with ZERO effort.

My dad used to say, “If it were easy, everyone would be doing it.” He was wrong about a lot of things, but not this. In short, stop looking for the goddamned shortcut because there isn’t one.

Anyway, my dead dad and I aren’t alone in our disdain for promises of quick fixes that eliminate all pain…

This week, my mentor, digital-marketing expert Jeff Walker– had this to say about the need to fall in love with the process.

I mention Jeff because he’s a pro at marketing–and if you ever want to sell books or your related products and services, you better get good at marketing. What I love about Jeff is that he never hides the pickle. He never says you’re going to make a million bucks with a flick of the switch. All while sitting on the couch You’ve got to stick with the process, listen to your customers, tweak your messaging until it lands just so. That’s when you get the results you’re looking for.

He’s got an upcoming Masterclass that I’d like to share because, man, can you learn a lot from the man.

This Free Masterclass kicks off on Friday, which means you want to register now. He’s got all kinds of goodies for you so you don’t have to worry about any guess work when growing your business or launching your product or program.

HERE’S WHAT LAUNCH MASTERCLASS LESSON #1 IS ABOUT:

– The power of the “Sideways Sales Letter®”… how it has revolutionized online marketing, and how to put it to work in your business

– The “P.S. Path” and what to include in each of your launch videos

– How to use Launch Sequences to create an incredible launch

– How to strategically layer mental triggers into your copy so your offer is magnetically attractive

– How to deliver just the right amount of content in your Prelaunch, so you provide high value, but still make the sale

And that’s just the first lesson! Jeff is offering three lessons in this Masterclass.

There’s still time.

You can get registered for the Masterclass right now.

Anyway, don’t sign up for the Masterclass if you think marketing or launching your book over the course of a week or getting an International Bestseller status is a one and done thing. Some one-time event that rains dollahs. Because it doesn’t work that way.