This is a guest post by my friend Lucinda Halpern, head of Lucinda Literary. Lucinda is a literary agent. That means she gets writers book deals with traditional publishing houses….
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If you write sales copy, you’re particularly susceptible to this crime. If you’re a sixteen-year-old female or highly emotive male, you’re probably guilty as well. If you were raised in…
I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and I would have to look at…
I received this email in response to last week’s newsletter. I thought I’d share it with you because, if you put stuff out there on a regular basis, you’re going…
If I were to teach a course about overcoming the emotional damage and the misconceptions picked up from alcoholic parents, this would be the semester’s assigned reading. You’ll see me…
Whenever we create content—be it a book, or a sales page, a blog post, or a speech—we need to consider the outcome we’re after. For coaches, speakers, and other service…
Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time…
I’m going to share with you some important concepts I walk my clients through before they start in on a project. In fact, just the other day, I had this…
Barry, our caretaker, stopped by one day last summer. He’s a really lovely dude who cuts our grass and looks after the place whenever we’re gone. Anyway, Barry was giving…
Years ago, Walt and I attended a Brendan Bruchard conference. It didn’t take us long to recognize that we could create a business out of just about anything we pulled…
