Turn Your Course Into a Book

It sounds so easy, right? Take the transcripts from your course–you know, the ones that accompany your video tutorials– organize them into chapters, throw in a few extra case studies, and call it a day. Done and dusted, as the Irish like to say. A book in a weekend,...

Nobody wants to read your sh*t

In 2016, Steven Pressfield published his book Nobody one Wants to Read Your Sh*t. It scared a lot of would-be authors who want to contribute to the world, not burden it with garbage. What must you do to create a book worth reading? Let me answer that from the...

Writing books I recommend

Given my profession, I’m often asked about my favorite books on writing. Before I answer, I tend to want to know WHY someone wants this information, mostly because I’ve noticed the tendency to read extensively on the topic, as opposed to doing the...

Pleasure Island

Our job as writers, particularly prescriptive nonfiction writers, is to take our readers on a journey. A very specific, personal journey that takes us from Pain Island to Pleasure Island, as Vrinda Norman puts it. Pain island represents failure, pain, and frustration....

Strong Titles Are Keyword-Rich

Remember when I said that your book title has two jobs and two jobs only: 1. To sell your book 2. To help your book get discovered through search engines Well, it’s time to talk about those search engines for a hot minute. You have hundreds and thousands of books to...