by AnnSheybani | Jul 19, 2020 | Writing
Whenever we create content—be it a book, or a sales page, a blog post, or a speech—we need to consider the outcome we’re after. For coaches, speakers, and other service professionals, that outcome is usually one, or a combination of several things. We’re looking to...
by AnnSheybani | Jul 7, 2020 | Writing
Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time to turn his collection of stories into a book, he had a conundrum: How on earth was he going to organize...
by AnnSheybani | Jun 29, 2020 | Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. In fact, just the other day, I had this conversation nearly word for word. If you’re an entrepreneur or a service professional, these ideas are...
by AnnSheybani | Jun 22, 2020 | Writing
Barry, our caretaker, stopped by one day last summer. He’s a really lovely dude who cuts our grass and looks after the place whenever we’re gone. Anyway, Barry was giving out about some Americans who were due to arrive at another property he looks after. They’d paid... by AnnSheybani | Jun 14, 2020 | Life, Writing
Years ago, Walt and I attended a Brendan Bruchard conference. It didn’t take us long to recognize that we could create a business out of just about anything we pulled out of our asses. I mean, we met people who were making money doing the most outlandish...
