by AnnSheybani | Mar 11, 2022 | Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Mar 7, 2022 | Writing
Being a pretty decent writer, you may think you should go it alone when tackling a book project. Or that a big publishing house should supply you with all sorts of writing help as part of the deal….I mean, if they insist. But I’d like to tell you about... by AnnSheybani | Feb 28, 2022 | Life
I was listening to a Ted Talk with Sheryl Sandberg some time back (see below). In it she discussed three things she believes hold women back in the work world. For anyone who doesn’t know who Sheryl is, she’s the COO of Facebook in charge of monetizing the site. ... by AnnSheybani | Feb 20, 2022 | Writing
It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will... by AnnSheybani | Feb 8, 2022 | Reading, Writing
Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the...
