Your Achille’s heel is boring

My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...

Sometimes it’s not about the money

I sell book-writing and publishing services. That means I have to market said services: highlight the potential benefits of sinking time, energy, and money into a book project as well as point out the typical stuff that gets in the way. Basically identify the gap...

Know thy audience

I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars.  You can package your content in myriad ways, but you’ve...

Another habit I need to kill

I’m at a stage in life and in business that requires me to kill some old habits. Oh, being frugal and learning to do it all on my own has gotten me here, but it won’t get me where I want to go. I know that. Maybe you do too. Which is where this story comes...