I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
The 5 Types of Writers (And Why Most Pick the Wrong Strategy)
Can I ask you a question? Why do you want to write a book? Seriously, do you even know? What’s...