I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars. You can package your content in myriad ways, but you’ve got to make sure you’re speaking to a specific audience in a way they understand, or you’ll lose them fast. (You’ll want to click on the picture below.)
You’re not a writer, you’re a hoarder (And that’s actually good news)
Let's pretend you're ready to start writing your book. That you're a real eager beaver. Now, word...