Success is a double-edged sword

I’m always interested in hearing about that moment a business owner decides that it’s time to write a book. One minute they’re juggling myriad responsibilities, the next, they’re looking around trying to decide how one goes about getting a book...

So you want to create an audio book

Lately I’ve been listening to the book Braiding Sweetgrass on afternoon walks or whenever I putter in the kitchen. It’s narrated by the author, Robin Wall Kimmerer, which makes the experience all the more enjoyable. She sinks her essence into the material AND she...

Non-fiction formatting techniques

There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a memoirist or novelist would kill for. What do I mean by formatting...

30 minutes to literary success

I talk to writers about their desire to get a traditional publishing house deal at least once a week. I’m sure I’ve mentioned this numerous times before. It’ll take me an hour to explain the lay of the land, when and if it makes sense, and I...

Competing with Henry Kissinger

How do you stand out in a crowded market? Good question. Especially when you are writing an expert-positioning book on a popular subject. If you plug in the keyword “leadership” on Amazon, up will pop 60,000+ titles on the subject. That’s right, 60,000 PLUS. On the...

What if your book is an epic failure?!

You’ve been talking about writing a book for years, a book that will attract right-fit clients, grow your business, impact lives, establish authority in your field. But you’re afraid to get started because….what if you fail. OK, maybe this isn’t you, but...