My New Best Friend, Marie Kondo

Just for fun, we’re going to pretend you’d like to write a client-attracting book. I’m going to lead you through an exercise to get you started thinking about that one big result you give your clients, and the associated benefits. Here are some questions I’d like you...

Why Waiting For Motivation Is Futile

Do you need to be motivated to take action? Nope. In fact, there are lots of times you’ll absolutely NOT feel like taking action when you promised yourself you would sit down and write. These very moments, I’m here to tell you, are the moments you’ll need to take...

What A Music Video Can Teach You About Writing

I broke my ankle a year or so ago, so I ended up in the gym after six weeks of going crazy at home. I don’t tend to watch TV or music videos, but I happened to be on the stair-master one morning when this video caught my eye. Now music videos are directed like movies,...

This Is How I Grow My Business

I get a lot of business through referrals. My current clients are my biggest source of referrals because they know precisely what I do for them, and they recognize immediately the sort of person who could benefit from the work I do. They know who and what to look...