This little thing called process

This little thing called process

Have you ever watched a professional runner run? Looks so easy, doesn’t it? They’ve all got that half smile playing across their face, that healthy sheen, those long, fluid strides that make the act seem so fun. From the couch, you can practically feel the endorphins...
What you’re buying isn’t the cheese

What you’re buying isn’t the cheese

Humans crave story, with faces they can attach to, and sensory details. According to scientific studies, our brains light up like the fourth of July when we read about smells, sounds, tastes, touch, and sights. It’s what our minds want. It’s these details that keep us...
That time Walt got totally chest-puffy

That time Walt got totally chest-puffy

Walt and I were chatting over dinner at a fancy restaurant in VT. This was shortly after he’d published his first book, Journeys on the Edge: Living a Life That Matters, so much of our conversation revolved around getting the book placed in local stores. (We’re sexy...
Show me

Show me

If you’ve ever read a book on the craft of writing, or taken a writing class or workshop, you’ve likely heard the expression, “Show, don’t tell.” Well, what, precisely, does this show, don’t tell stuff actually mean? In the interest of slipping in a little...
I hesitate to tell you this story…

I hesitate to tell you this story…

Basically because everyone who wants a good content developer for free—OK, a barter arrangement isn’t free, but close enough for government work— will come pouring out of the woodwork into my already clogged inbox. Edit my writing, help me develop my book’s concept,...
Why we need your story so desperately

Why we need your story so desperately

One of the biggest fears my clients have is that by telling their personal stories they will appear grandiose, self-absorbed, or narcissistic. “Who am I to tell this story,” they ask. “Really, who cares?” Or, “It’s all been written about before, so why bother?” “There...