How to turn bits of content into a book

How to turn bits of content into a book

Turtle Bunbury was fixated on 1847. In fact, he wrote over 40 stories about people and events that made the news in that fascinating year. But when it came time to turn his collection of stories into a book, he had a conundrum: How on earth was he going to organize...
The problem, as I saw it

The problem, as I saw it

I’m going to share with you some important concepts I walk my clients through before they start in on a project. In fact, just the other day, I had this conversation nearly word for word. If you’re an entrepreneur or a service professional, these ideas are...
Our man, Barry

Our man, Barry

Barry, our caretaker, stopped by one day last summer. He’s a really lovely dude who cuts our grass and looks after the place whenever we’re gone. Anyway, Barry was giving out about some Americans who were due to arrive at another property he looks after. They’d paid...

Getting laid, getting paid, looking fab

Years ago, Walt and I attended a Brendan Bruchard conference. It didn’t take us long to recognize that we could create a business out of just about anything we pulled out of our asses. I mean, we met people who were making money doing the most outlandish...

How to work when you seriously don’t feel like it

As a content developer; I’ve got my nose in a dozen projects at any given time, not just my own. I can’t afford to be precious. I’ve had to come up with a few tricks to get shit done or I don’t get paid. Let’s be clear here: writers need structure. This was a hard...