by AnnSheybani | Aug 14, 2020 | Writing
This is a guest post by my friend Lucinda Halpern, head of Lucinda Literary. Lucinda is a literary agent. That means she gets writers book deals with traditional publishing houses. Trust me, she’s no slouch. She’s gotten some pretty amazing deals for some...
by AnnSheybani | Aug 9, 2020 | Writing
If you write sales copy, you’re particularly susceptible to this crime. If you’re a sixteen-year-old female or highly emotive male, you’re probably guilty as well. If you were raised in the valley during the late 80’s, you’re probably...
by AnnSheybani | Aug 2, 2020 | Writing
I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and I would have to look at my browsing history to see which ones they were but some reviews were awful. People complained that just because some...
by AnnSheybani | Jul 30, 2020 | Life, Reading, Writing
I received this email in response to last week’s newsletter. I thought I’d share it with you because, if you put stuff out there on a regular basis, you’re going to receive interesting responses. Sometimes people will thank you for your message,... by AnnSheybani | Jul 27, 2020 | Life, Reading, Writing
If I were to teach a course about overcoming the emotional damage and the misconceptions picked up from alcoholic parents, this would be the semester’s assigned reading. You’ll see me quote from these books from time to time because some of these issues...
by AnnSheybani | Jul 19, 2020 | Writing
Whenever we create content—be it a book, or a sales page, a blog post, or a speech—we need to consider the outcome we’re after. For coaches, speakers, and other service professionals, that outcome is usually one, or a combination of several things. We’re looking to...
