by AnnSheybani | Apr 27, 2021 | Writing
This week, I’ve had my nose in a couple of manuscripts that have landed on my desk for doctoring. There are gems within each of these manuscripts, but the overall thing doesn’t work because in each, there’s a lack of a few key elements. My job is to...
by AnnSheybani | Apr 20, 2021 | Writing
That’s the question all of us writers ask, not just my clients. In fact, I brought this post back because I’ve fielded this question twice this week, and it’s only Monday. And there’s a short and sweet answer–when you’ve done...
by AnnSheybani | Apr 12, 2021 | Writing
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey is relevant to their target audience. All successful stories have one thing in... by AnnSheybani | Mar 29, 2021 | Reading, Writing
I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...
by AnnSheybani | Mar 21, 2021 | Life, Reading, Writing
I climb high mountains. I’d like to offer you three lessons I’ve learned in the mountains; climbing lessons if you will. I’ve discovered over the years that there are many “mountains” in life. These lessons can be applied liberally. Each is entirely relevant to...
by AnnSheybani | Mar 1, 2021 | Writing
Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use: How do you eat an elephant? Yes, one bite at a...
