How to go about writing a business parable

How to go about writing a business parable

In the last few years, I’ve had a number of clients who chose to write a  parable instead of the usual business-in-a-box tome. (For instance, check out Josh Patrick’s Sustainable–his second parable is due out soon–and Vicki Suiter’s The...
Squirrel attacks, elk mauling, and sunstroke

Squirrel attacks, elk mauling, and sunstroke

One Saturday a few years back, Walt and I hiked the Grand Canyon. We went down the South Kaibab trail to the bottom, meandered along the banks of the Colorado River, then headed back up to the top along the Bright Angel trail. It’s a pretty big day: roughly 17 miles...
This should be considered a cardinal sin !!!

This should be considered a cardinal sin !!!

If you write sales copy, you’re particularly susceptible to this crime. If you’re a sixteen-year-old female or highly emotive male, you’re probably guilty as well. If you were raised in the valley during the late 80’s,  you’re probably...
Mean people on Amazon

Mean people on Amazon

I got this note from one of my clients recently: I was reading some reviews on Amazon associated with books on my topic and I would have to look at my browsing history to see which ones they were but some reviews were awful. People complained that just because some...
I found this email to be totally bizarre

I found this email to be totally bizarre

I received this email in response to last week’s newsletter. I thought I’d share it with you because, if you put stuff out there on a regular basis, you’re going to receive interesting responses. Sometimes people will thank you for your message,...