by AnnSheybani | Apr 12, 2021 | Writing
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey is relevant to their target audience. All successful stories have one thing in... by AnnSheybani | Mar 29, 2021 | Reading, Writing
I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...
by AnnSheybani | Mar 21, 2021 | Life, Reading, Writing
I climb high mountains. I’d like to offer you three lessons I’ve learned in the mountains; climbing lessons if you will. I’ve discovered over the years that there are many “mountains” in life. These lessons can be applied liberally. Each is entirely relevant to...
by AnnSheybani | Mar 1, 2021 | Writing
Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use: How do you eat an elephant? Yes, one bite at a... by AnnSheybani | Feb 1, 2021 | Writing
I wouldn’t last a minute in battle if I had to depend on my powers of observation, mostly because I walk the planet with my head up my ass. I mean, it’s a wonder I’ve not been hit by a bus while crossing the street. Get into an interesting conversation and forget... by AnnSheybani | Jan 26, 2021 | Writing
Michelle Cully– I’ve always felt the need to tell my story, but fear, insecurity and the daunting process held me back for years. Then I met Ann. Her ability to find and project my voice, help me organize my stories and handle sensitive...
