I hesitate to tell you this…

Basically because everyone who wants a good content developer for free—OK, a barter arrangement isn’t free, but close enough for government work— will come pouring out of the woodwork into my already clogged inbox. Edit my writing, help me develop my book’s concept,...
Death and other motivators

Death and other motivators

Over the weekend, while I calculated author royalties for Summit Press, the publishing house I run, I came across an anomaly. A.J. Wasserstein’s book, written and published 4 years ago, had sold over 100 copies. This is eyebrow raising for one big reason: A.J. does...
How do you know when your book is done?

How do you know when your book is done?

That’s the question all of us writers ask, not just my clients. In fact, I brought this post back because I’ve fielded this question twice this week, and it’s only Monday. And there’s a short and sweet answer–when you’ve done...
Your readers want to feel

Your readers want to feel

Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients.  Their story, their journey is relevant to their target audience. All successful stories have one thing in...

The very definition of a mission-driven book

I talk to a lot of folks looking to write and publish expert positioning books. Sometimes they’re driven by the desire to tell their personal story; sometimes, to share their unique process for fixing a particular problem, or to carve out a place in an...