Give your readers stories, not more facts and figures

Give your readers stories, not more facts and figures

Hey, successful entrepreneur writing a non-fiction book for your business. Here’s the the best way to turn your readers into clients and/or fans: Give them stories, lots of stories As opposed to saddling them with a dry textbook chuck full of concepts, facts, figures,...
Small minded and petty

Small minded and petty

When I came out of Harvard, I had visions of becoming the next literary superstar. That’s what we all talked about in grad school. I wanted to sit along the Grand Canal like Hemmingway and work on my writing all day. (You know, wine, seagulls, and interesting...
How to lose friends

How to lose friends

Writers worry a lot. Worry is what feeds our procrastination; why we’d rather clean that disgusting barbecue grill than sit in front of our nice, clean computers. We worry that we’re hacks; that we have nothing new to say on a subject, that we’re frittering away our...
It all starts with your clever title…

It all starts with your clever title…

Writing a book to attract ideal clients and expand your reach? Well, you’re going to want to consider the big promise you make to your reader, the first indication of which is your title. That’s how we ALL decide if a book is worth our time. Will the...
The male version of getting bangs

The male version of getting bangs

Twin Lakes, Colorado, that’s where we were. A small frontier town surrounded by mountains and lakes. An old West feel with a tight-knit community serving tourists in order to keep food on the table. Trail runners, hikers, fishermen, outdoors people mostly, that’s who...

I’ll admit it…

Walt and I have a bunch of decorative pots sitting on either side of our front door. After over 8 years here in Ireland, we’ve decided it’s high time we pull the weeds out of them and plant something attractive. You know, just to make it look as though we...