by AnnSheybani | Jun 18, 2023 | Life, Writing
A while back, one of my friends questioned my penchant for voluntarily placing myself in situations where I could get hurt, for “manufacturing fear”. The world provides enough danger already, why go out looking for more? She was referring to mountain... by AnnSheybani | Jun 5, 2023 | Writing
Have you ever watched a professional runner run? Looks so easy, doesn’t it? They’ve all got that half smile playing across their face, that healthy sheen, those long, fluid strides that make the act seem so fun. From the couch, you can practically feel the endorphins... by AnnSheybani | May 22, 2023 | Reading, Writing
When I was in grad school, I took an essay writing course. We were assigned an anthology called The Best American Essays, which still sits, all marked up with black ink, on my bookshelf. (If I could find a link, I’d put it here, but I can’t.) In it, I... by AnnSheybani | May 13, 2023 | Reading, Writing
This week, I had the opportunity to speak to a group of awesome entrepreneurs about powerful stories, stories that sell. The nice folks in the audience are required to market their products and services to keep the lights on and the mortgage paid, etc. so they were... by AnnSheybani | May 8, 2023 | Reading, Writing
Many of my clients want to include personal stories in their book, often because they’ve had to overcome certain challenges shared by their clients. Their story, their journey, is relevant to their target audience. All successful stories have one thing in... by AnnSheybani | Apr 27, 2023 | Writing
Oonagh Duncan, author of Healthy as F*ck, has a potty mouth. It’s one of the reasons we hit it off straight away. It’s one of the reasons her people are drawn to her like Spandex to a thigh. They’ve tried to get fit and loose weight before....
