Sometimes it’s not about the money

I sell book-writing and publishing services. That means I have to market said services: highlight the potential benefits of sinking time, energy, and money into a book project as well as point out the typical stuff that gets in the way. Basically identify the gap...

Know thy audience

I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars.  You can package your content in myriad ways, but you’ve...

Another habit I need to kill

I’m at a stage in life and in business that requires me to kill some old habits. Oh, being frugal and learning to do it all on my own has gotten me here, but it won’t get me where I want to go. I know that. Maybe you do too. Which is where this story comes...

Here’s who I’m jealous of

“Jealousy,” according to writer Anne Lamott, “ is such a direct attack on whatever measure of confidence you’ve been able to muster.  But if you continue to write, you are probably going to have to deal with it, because some wonderful, dazzling successes are going to...

Speaking of soiling your family name…

Prince’s Harry’s memoir sold 1.43M copies on release day. That M stands for million, in case you’re unfamiliar. Which is next to unheard of. Even before the shiny-covered tell-all hit the shelves, scuttlebutt abounded. And that...

How to make book writing so much easier

For lots of entrepreneurs, sitting down to write an entire book on their own seems ridiculously daunting. They have no idea how they’d ever come up with that much content. But imagine getting others to do the writing for you. Even better, imagine attracting ten times...