by AnnSheybani | Mar 2, 2024 | Writing
How do you stand out in a crowded market? Good question. Especially when you are writing an expert-positioning book on a popular subject. If you plug in the keyword “leadership” on Amazon, up will pop 60,000+ titles on the subject. That’s right, 60,000 PLUS. On the... by AnnSheybani | Feb 17, 2024 | Writing
You’ve been talking about writing a book for years, a book that will attract right-fit clients, grow your business, impact lives, establish authority in your field. But you’re afraid to get started because….what if you fail. OK, maybe this isn’t you, but... by AnnSheybani | Feb 9, 2024 | Writing
Once upon a time–OK, about a month ago–an expert wanted to write a book to buttress her credibility, attract right-fit clients, and help those who couldn’t afford her consulting fee. This is a more than reasonable desired outcome for an author working on... by AnnSheybani | Feb 5, 2024 | Writing
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path As opposed to taking your reader on a wild goose chase over hill and... by AnnSheybani | Jan 15, 2024 | Writing
Here’s why I think people end up writing Business Card books, you know, the 100-page (or less) skim across a topic that you can hand to potential clients, usually accompanied by an apology because you know it’s not very good. As an entrepreneur or business owner,... by AnnSheybani | Jan 3, 2024 | Reading, Writing
You’ve probably talked for years about writing your book, the one that will inspire people to take massive action AND build your business. The one that will save readers time and pain AND establish you as a true authority. The one that will spell out your framework...
