Marie Forleo And Her Trojan Horse Title

If you’re writing a client-attracting book, you’re going to want to consider the big promise you’re making to your reader, the first indication of which is your title. According to Eben Pagan and other online marketing gurus, people will only give...

One Brick At A Time

Writing a book involves the creation of one small chunk of material at a time, because to contemplate the project in its entirety is a set up for insanity and failure. Thus the elephant-eating metaphor I like to use—How do you eat an elephant? Yes, one bite at a time....

Oh, The Lure Of Research

It was Dennis Lehane, author of  Mystic River who admonished us fledgling writers to knock off all the research when working on our books. He’d just gotten a huge movie deal, Clint Eastwood was directing, so there he was at Harvard telling us all how he got to...

Secret Agent Man

If, after writing your no-doubt best-selling book, you want to go the traditional publishing route, you’ll need to hire an agent to represent you. Manuscripts sent directly to a publisher are called unsolicited submissions. They’re usually thrown away; unceremoniously...

How To Avoid Embarrassment And Shame

If you’d like to avoid the embarrassment and shame associated with publishing ca-ca, I can’t recommend the editing process highly enough. Editing professionals get paid to study your manuscript, point out problems, and, sometimes, offer corrective suggestions. Unlike...