by AnnSheybani | Mar 17, 2024 | Writing, writing lessons
There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a memoirist or novelist would kill for. What do I mean by formatting...
by AnnSheybani | Nov 13, 2023 | Reading, Writing, writing lessons
It sounds so easy, right? Take the transcripts from your course–you know, the ones that accompany your video tutorials– organize them into chapters, throw in a few extra case studies, and call it a day. Done and dusted, as the Irish like to say. A book in...
by AnnSheybani | Sep 10, 2023 | Writing, writing lessons
Many of us become coaches, speakers, or service professionals, if you will, because we’ve had to solve a particular problem for ourselves. Through trial and error, we figured out the process required to get the desired outcome. Somewhere along the road, we realized...
by AnnSheybani | Aug 2, 2021 | Writing, writing lessons
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path As opposed to taking your reader on a wild goose chase over hill and...
by AnnSheybani | Jun 7, 2021 | Writing, writing lessons
Walt and I have a bunch of decorative pots sitting on either side of our front door. After over 8 years here in Ireland, we’ve decided it’s high time we pull the weeds out of them and plant something attractive. You know, just to make it look as though we...
by AnnSheybani | May 15, 2021 | Reading, Writing, writing lessons
Over the weekend, while I calculated author royalties for Summit Press, the publishing house I run, I came across an anomaly. A.J. Wasserstein’s book, written and published 4 years ago, had sold over 100 copies. This is eyebrow raising for one big reason: A.J. does...
