Given my profession, I’m often asked about my favorite books on writing. Before I answer, I tend to want to know WHY someone wants this information, mostly because I’ve noticed…
Read More
Our job as writers, particularly prescriptive nonfiction writers, is to take our readers on a journey. A very specific, personal journey that takes us from Pain Island to Pleasure Island,…
Remember when I said that your book title has two jobs and two jobs only: 1. To sell your book 2. To help your book get discovered through search engines…
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way…
Have you written a complete draft of a book, one with tons of bugs still in it? Are you wondering what comes next; what you’re supposed to do, specifically, during…
There’s something wonderful about writing a non-fiction book—how-to, self-help, or motivational, just to name a few of the business-building genres. You get to use all sorts of formatting tricks a…
It sounds so easy, right? Take the transcripts from your course–you know, the ones that accompany your video tutorials– organize them into chapters, throw in a few extra case studies,…
Many of us become coaches, speakers, or service professionals, if you will, because we’ve had to solve a particular problem for ourselves. Through trial and error, we figured out the…
Hey, successful entrepreneur writing a non-fiction book for your business. Here’s another way to turn your readers into clients and/or fans: Have a solid structure with a clear transformation path…
Walt and I have a bunch of decorative pots sitting on either side of our front door. After over 8 years here in Ireland, we’ve decided it’s high time we…
