How to lose a reader in 12 pages

How to lose a reader in 12 pages

Maybe you’ve heard it said that most readers never get beyond the first twelve pages of a book, particularly if it’s non-fiction. This supposed tendency is what drives the billion-dollar write-a-book-in-a-weekend industry. Become a published author. Have a book to...
Better the devil you know

Better the devil you know

I’m sitting here this morning listening to Walt in the other room. He’s on a Zoom call with one of his clients, and apparently the guy is reluctant to try something new. He wants to cling to his old business habits because, as my mother used to say,...