How to save $27 and lose $200k

I’m at a stage in life and in business that requires me to kill some old habits. Oh, being frugal and learning to do it all on my own has gotten me here, but it won’t get me where I want to go. I know that. Maybe you do too. Which is where this story comes...
Your sad story is boring and it’s not your fault

Your sad story is boring and it’s not your fault

Somewhere around chapter four of a manuscript I read last month, I hit a personal story and slid right off it. I’m telling you, it was pure Teflon! Nothing was wrong with the story, per se. The sentences were clean, grammatically correct, which, trust me, is a...
The book that nobody picked up (and it was free)

The book that nobody picked up (and it was free)

Last weekend I was at a conference for book promotion and marketing. Which means I spent two days in a room full of book people — authors, publishers, marketers, the kind of crowd that shows up to the airport with three paperbacks in their carry-on just in case. And...
You finished the book. Now cut the snow blocks.

You finished the book. Now cut the snow blocks.

I’m going to tell you about the worst nap I never took. Stick with me — this is about your manuscript, I promise. A few years back Walt and I were on Denali, in Alaska, five days into the climb. Eighty-pound pack on my back. Dragging a sled behind me with...
Your reader doesn’t care about your hippocampus

Your reader doesn’t care about your hippocampus

When I first started calling myself a writing instructor, shared my thoughts on the topic in black and white, I was convinced every writer I’d ever met—in a workshop, at grad school, out there in social media land—would see me for the fraud I feared myself to...