by AnnSheybani | Apr 12, 2026 | Writing
If you have a bunch of interests, but don’t consider yourself a master at any one… If you’re afraid to choose one of these interests as a topic for an expert-positioning book because, you know, you’re hardly the master…. If you’re...
by AnnSheybani | Apr 3, 2026 | Life, Writing
It was Good Friday, roughly 6:30 in the morning, the kind of cold spring day that makes you question your life choices. Three of us — all marathon running buddies, all colleagues at the same chemical company in the next town over — laced up our shoes in a parking lot...
by AnnSheybani | Mar 27, 2026 | Life, Writing
Walt and I have this conversation probably once a month. Who was that woman — the one who wore purple and taught people to sell from the stage? Where’d she go? We genuinely cannot remember her name. And here’s the thing: a few years ago, she was...
by AnnSheybani | Mar 23, 2026 | Life, Writing
Have you put your book dream on the back burner because you can already think of ten reasons it won’t work? I was watching a fox and her two kits bound across the field one morning as Walt and I drank our first cup of coffee. In the upper pasture, a herd of...
by AnnSheybani | Mar 16, 2026 | Writing
She walks into our first call with a story that could stop traffic. I’m not going to share the details here because they’re hers, but trust me when I say she’s lived something that most people only read about — and survived it, came out looking like...
by AnnSheybani | Mar 9, 2026 | Writing
I have a client — well, sort of a client — who I’ve been talking to since last September. And when I say talking, I don’t mean a quick 20-minute Zoom. I mean long, sprawling two-hour conversations that kicked off in the fall, meandered through the...
