Know thy audience

I think author Jon Corteen and his two books, The Profit Culture Formula and The Catfish Interview, offer a terrific lesson to those looking to write a book, particularly if they serve multiple avatars.  You can package your content in myriad ways, but you’ve...

So you think you can avoid risk…

I spent my whole life afraid to make a mistake, to take a wrong turn.  I latched on to a man early on because I was convinced he had the map, that he’d get us both on the one right road. So sure I’d end up in the wrong place on my own, I followed him to Iran. Not...

Last kid to get picked for the team

Do you remember when you were in grade school and you had to line up in the gym and wait to get picked for a team? There you’d stand for a dog’s age as every other kid but you got chosen. Man, that feeling of not being quite good enough! Maybe you...

A pernicious myth that needs to be killt

OK. It’s time to dispel with a myth, one that’s going to cause you a number of problems if you persist in buying into it. Book promotion, as much as we’d all like to believe otherwise, is the job of the author. You heard me right. Now let me...

Don’t call me lima bean!

I get the occasional irate email from those who don’t appreciate the way I greet them in my newsletters. I mean, some folks get incensed. Case in point: Ann, I am not a Lima Bean. Please don’t insult your readers. Just say, Hi, or Greeting…But...
How do you know when your book is done?

How do you know when your book is done?

That’s the question all of us writers ask, not just my clients. And there’s a short and sweet answer–when you’ve done everything you can do, everything you can think of to improve the piece. And there’s a longer answer, which is what this...