How to lose a reader in 12 pages

Maybe you’ve heard it said that most readers never get beyond the first twelve pages of a book, particularly if it’s non-fiction. This supposed tendency is what drives the billion-dollar write-a-book-in-a-weekend industry. Become a published author. Have a book to...

Effort vs results

It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will...

The cure for Imposter Syndrome

I write about the Imposter Syndrome all the time because it’s the single biggest issue many of my clients have. It’s what keeps them from starting their book, finishing it, then publishing it when it’s time to let it go. In fact, I’ve written about this issue HERE and...

Turn Your Course Into a Book

It sounds so easy, right? Take the transcripts from your course–you know, the ones that accompany your video tutorials– organize them into chapters, throw in a few extra case studies, and call it a day. Done and dusted, as the Irish like to say. A book in a weekend,...

Make friends with your motivation

Can I ask you a question? Why do you want to write a book? Seriously, do you even know? What’s your purpose for doing so? •     To create a beautiful work of art? •     To tell your life story? •     To outline your message? •     To serve as an expert calling...