Nobody wants to read your sh*t

In 2016, Steven Pressfield published his book Nobody one Wants to Read Your Sh*t. It scared a lot of would-be authors who want to contribute to the world, not burden it with garbage. What must you do to create a book worth reading? Let me answer that from the...

Writing books I recommend

Given my profession, I’m often asked about my favorite books on writing. Before I answer, I tend to want to know WHY someone wants this information, mostly because I’ve noticed the tendency to read extensively on the topic, as opposed to doing the...

Getting laid, getting paid, looking fab

Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the most...

Success is a double-edged sword

I’m always interested in hearing about that moment a business owner decides that it’s time to write a book. One minute they’re juggling myriad responsibilities, the next, they’re looking around trying to decide how one goes about getting a book...

So you want to create an audio book

Lately I’ve been listening to the book Braiding Sweetgrass on afternoon walks or whenever I putter in the kitchen. It’s narrated by the author, Robin Wall Kimmerer, which makes the experience all the more enjoyable. She sinks her essence into the material AND she...