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Skip the backstory: let your objects tell the story instead

by AnnSheybani | Aug 2, 2025 | Reading, Writing

I was browsing through a little bookstore in D.C. when I ran into an interesting book. It was called China in Ten Words. The Table of Contents had me at hello. Here’s what it looked like in all of its glorious simplicity: People Leader Reading Writing LuXun (Must have...
The ugly truth about why everyone quits their book (except this one badass)

The ugly truth about why everyone quits their book (except this one badass)

by AnnSheybani | Jul 27, 2025 | Reading, Writing

Each week, I have conversations with people who claim to want to write a book. I listen carefully, not just to establish if I like an individual, which is necessary if I’m to take them on as a client; if I think the project would be interesting and teach me a...

The 15-month Plan That Sold 10 Million Books (And Why Your ‘Wing It’ Strategy Isn’t Working

by AnnSheybani | Jul 7, 2025 | Reading, Writing

Here’s what I love about James Clear’s Atomic Habits success story: it completely destroys the romantic myth that great books just “find their audience.” You know, that fairy tale where you write something brilliant in your mountainside cabin,...

We accidentally created a bestseller (and now everyone’s having an identity crisis)

by AnnSheybani | Jun 30, 2025 | Reading, Writing

Last week, The Wisdom Collection went live on Amazon. Within 48 hours, it blew the top off the platform in ways that surprised even me—and I’m not easily surprised when it comes to book launches. In fact, I’m kind of jaded. First, we hit bestseller in a...

The Wisdom Collection launches today (and why you need to grab your Copy RIGHT NOW)

by AnnSheybani | Jun 24, 2025 | Reading

After months of anticipation, countless late-night editing sessions, and more coffee than any human should consume, The Wisdom Collection is officially LIVE! (Note the enthusiastic all caps and outlawed exclamation point.) And here’s the thing—for the next 24-48...

Why I’m revising a book I already wrote (and what it taught me about the writing game)

by AnnSheybani | Jun 16, 2025 | Reading, Writing

Eleven years ago, I published How to Eat the Elephant: Build Your Book in Bite-Sized Steps. It was solid advice that helped hundreds of writers complete their manuscripts. But here’s the thing about the writing and publishing world: it doesn’t stand still...
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