by AnnSheybani | Jul 1, 2019 | Life, Writing
Over the weekend, I attended a copywriting workshop in Florence, Italy. If you don’t know Laura Belgray, the woman who conducted the workshop, you really should. Her emails and sales content are the bomb. Her subject lines are so sexy I click on them each and...
by AnnSheybani | Jun 11, 2019 | Life, Reading
My friend, L, is the most “normal” woman I’ve ever met. She doesn’t cart around emotional baggage, not even a change purse-full. Her decisions have always seemed so… sensible. I’m pretty sure L’s superpowers—stability and confidence—are a gift from her...
by AnnSheybani | May 19, 2019 | Life, Writing
I’m guilty of binary thinking: you can either have this or that, but you can’t have both. Except when it comes to writing a book for your business. Do the job right, and you can have both income and impact. The two can go hand in hand. Contrary to popular...
by AnnSheybani | Apr 29, 2019 | Life
Everybody fears that they’re not enough. Everybody. My father used to say that intimacy breeds contempt. This was his favorite motto, something he repeated every day So, I grew up believing that if someone got the chance to know the real me, they would hate my...
by AnnSheybani | Apr 21, 2019 | Life
While I sat on a patio overlooking Phoenix surrounded by a swarm of buzzing people, I spotted a fellow introvert. In case you didn’t know, we’re the folks lining the perimeters with a cocktail glass in hand, doing our damndest to blend in with the wood...
by AnnSheybani | Mar 31, 2019 | Life, Writing
If you remember, I had my nose in a number of client manuscripts, all of which deal with anxiety. I thought these three different authors and their three different approaches will demonstrate that you can take a common topic and come at it with a (valuable) unique...