Sad, Italian Water Buffalo

Humans crave story, with faces they can attach to, and sensory details. According to scientific studies, our brains light up like the fourth of July when we read about smells, sounds, tastes, touch, and sights. It’s what our minds want. It’s these details that keep us...

Run, Fat B!tch, Run

I’m going to break out my Book Yourself Solid coaching hat and introduce you to some associated philosophy: There are people we are meant to serve, and others not so much. And our job is to do everything in our power to reach those we are meant to serve. This...

Now vs.Then

I’ve had the same conversation with a number of my coaching clients this week, so I think it’s high time I  share this lesson with you nice people. (If you’re not a writer, start paying attention to this stuff as a reader.  It will really open up...