Greeting your husband in Saran Wrap

Greeting your husband in Saran Wrap

This here is my very first blog post. November of 2009.  Lordie, how time flies. I started blogging with the sole intent of building an audience for my memoir about Iran, creating a platform. I figured I’d write about the books that had influenced me, about...
Why we need your story so desperately

Why we need your story so desperately

One of the biggest fears my clients have is that by telling their personal stories they will appear grandiose, self-absorbed, or narcissistic. “Who am I to tell this story,” they ask. “Really, who cares?” Or, “It’s all been written about before, so why bother?” “There...
My love of vegetable-peel cookbooks

My love of vegetable-peel cookbooks

On Saturday, I caught sight of a book about cooking with food scraps at my friends’ vegan café in town. Surrounded by The China Study, How Not To Die, and Rich Roll’s Finding Ultra, all fascinating reads, that’s the one I latched onto as I tucked into my stew. Before...
Genocide, romance, and other irrelevant topics

Genocide, romance, and other irrelevant topics

Over the weekend, I attended a copywriting workshop in Florence, Italy. If you don’t know Laura Belgray, the woman who conducted the workshop, you really should. Her emails and sales content are the bomb.  Her subject lines are so sexy I click on them each and...