One of my inspirations for writing

When I first started writing, and we’re talking twenty plus years ago, I wasn’t the least bit interested in establishing myself as any kind of expert or to attract ideal clients. I simply wanted to better understand a complicated chapter in my life. To figure out what...

Why now is the best time to write your book

Years ago, Walt and I hosted a three-day event in Ireland. We got a bunch of folks interested in building a solid coaching practice to cross the pond and listen to us expound upon the framework we use to do just that. We also introduced our audience members to some...

How to lose a reader in 12 pages

Maybe you’ve heard it said that most readers never get beyond the first twelve pages of a book, particularly if it’s non-fiction. This supposed tendency is what drives the billion-dollar write-a-book-in-a-weekend industry. Become a published author. Have a book to...

Effort vs results

It’s math. Simple math. Everybody knows that the more effort you put into something, the better the results you should see. Up to a point, this assumption holds true. Yet, for the kind of results you’d die for, a ton more effort than you’d think will...