I’m a huge fan of internet marketing expert, Jeff Walker. So much so, that I’m part of his inner-circle community. Guy opens his mouth, and I learn something new. Every time.

If you’ve ever enrolled in my super digestible course, Turn Your Book Into a Money Machine, then you’ve heard me break apart his strategy for identifying readers, turning them into raving fans, then buyers of additional products and programs, all with the use of free bonuses offered in the pages of his book.

Well, just the other day, I had the opportunity to interview him about his newly released book, Launch: How to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams. (This is the updated edition, with TONS of new content. And inspiring STORIES!!! Which means, even if you’ve read the first edition, you’re going to want to buy, read, study, then model this one.)

Over the course of the hour, Jeff and I talked about:

• The use of story, his own and those of successful clients
• How his book fits into his business model
• How he turns his readers into buyers
• What you need to know about marketing your book and your related products.

I invite you to listen in: