Blog
WRITING
How to lose a reader in 12 pages
Maybe you’ve heard it said that most readers never get beyond the first twelve pages of a book, particularly if it’s non-fiction. This supposed tendency is what drives the billion-dollar write-a-book-in-a-weekend industry. Become a published author. Have a book to...
Better the devil you know
I'm sitting here this morning listening to Walt in the other room. He's on a Zoom call with one of his clients, and apparently the guy is reluctant to try something new. He wants to cling to his old business habits because, as my mother used to say, "Better the devil...
What I read while waiting for a helicopter in Papua New Guinea
Let’s just say I had an awful lot of time on my hands while on vacation several years ago. That’s what happens when you deliberately leave your computer at home; AND you’ve got nowhere to go, save the local airstrip or the hotel compound; AND your helicopter can’t...
Eight Books, Eight Lessons: Why I’m Not Slowing Down
At my 60th birthday party a couple of years back, something interesting happened. A number of my friends started talking about retirement—counting down the days, making plans to "slow down," fantasizing about endless yoga retreats in Mexico and Netflix binges. They...
READING
What I’m reading now
Every Iranian New Year, we'd drive through Abadan, and I'd watch the flames shooting from the tops of those massive stacks—the oil refinery burning off excess natural gas like some kind of industrial volcano. The infrastructure stretched for acres, a sprawling...
These two turned 60 authors into bestsellers (And I’m still not over it)
I'm not one to brag on clients (okay, that's a lie—I totally am), but Cecilia and Jason Hilkey are the real deal, and I want you to know about them. Here's what happened: These two came to me at the end of 2024 wanting to publish a parenting anthology. Not a solo...
What I learned about acceptance from a dying man and two hospice nurses
Decades have passed, but the two and a half years of illness are still fresh in my mind. I can still hear his voice calling me from the hospital after exploratory surgery. From his tone, I know something is terribly wrong even before he tells me. He’s supposed to be...
The gym guy who made me question everything
Every day, I talk to people who are looking to up their game by writing a book. They've done amazing things in their life and in their business and they want to share the wisdom they've gained. For many, writing a book is a brand new circus trick. It requires them to...
LIFE
Your Achilles heel is boring
My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...
This is why people cry at art exhibits (and read your book)
In 2010, Marina Abramović did something insane.For seventy-five days straight, she sat in the atrium of the Museum of Modern Art in New York City. Six days a week. Nearly eight hours a day. No breaks. No food. No water. She didn't speak. Didn't move. She just sat at a...
The blind date that made me realize I was a fraud (and why that was the best thing ever)
I was on a blind date, sitting across from some guy I'd met on Match.com, when he asked what I did for a living. You would have thought I was a street walker, the way I started hemming and hawing. I was so mortified to tell him I was a chemical salesperson—selling...
What I learned about acceptance from a dying man and two hospice nurses
Decades have passed, but the two and a half years of illness are still fresh in my mind. I can still hear his voice calling me from the hospital after exploratory surgery. From his tone, I know something is terribly wrong even before he tells me. He’s supposed to be...
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