Blog
WRITING
Wayne’s lawn: What my father taught me about book marketing
Most evenings after work, my father would be outside running the lawn mower, spraying the grass with a garden hose, or spreading Scott's seed, dandelion killer, or lime by the 50-lb bagful. Come fall, he'd attack the leaves with a rake for hours on end and insist the...
5 Writing Practices That Actually Get Books Done
I thought I'd bring this post back because it's even more relevant than ever, thanks to cultural fatigue.You know what I'm talking about, that sense that doing ANYTHING seems so...utterly pointless. Add in the holidays, and who feels like doing much of anything that...
Gordo lied
"This is the hardest thing you will ever do." That's what Gordo, the instructor of our Intro to Scuba Diving class, told us while he scrawled his name on the blackboard. Gordo was a big guy, nearly 300 pounds of flesh that couldn't have been easy to squeeze into a wet...
Your Achilles heel is boring
My friend and I were seated together at a conference. I could practically feel the sparks coming off her, so consumed was she by the desire to be plucked from the crowd and brought onstage for an exercise. Leaning forward, she gripped the chair-back in front of her,...
READING
What I’m reading now
Every Iranian New Year, we'd drive through Abadan, and I'd watch the flames shooting from the tops of those massive stacks—the oil refinery burning off excess natural gas like some kind of industrial volcano. The infrastructure stretched for acres, a sprawling...
These two turned 60 authors into bestsellers (And I’m still not over it)
I'm not one to brag on clients (okay, that's a lie—I totally am), but Cecilia and Jason Hilkey are the real deal, and I want you to know about them. Here's what happened: These two came to me at the end of 2024 wanting to publish a parenting anthology. Not a solo...
What I learned about acceptance from a dying man and two hospice nurses
Decades have passed, but the two and a half years of illness are still fresh in my mind. I can still hear his voice calling me from the hospital after exploratory surgery. From his tone, I know something is terribly wrong even before he tells me. He’s supposed to be...
The gym guy who made me question everything
Every day, I talk to people who are looking to up their game by writing a book. They've done amazing things in their life and in their business and they want to share the wisdom they've gained. For many, writing a book is a brand new circus trick. It requires them to...
LIFE
The blind date that made me realize I was a fraud (and why that was the best thing ever)
I was on a blind date, sitting across from some guy I'd met on Match.com, when he asked what I did for a living. You would have thought I was a street walker, the way I started hemming and hawing. I was so mortified to tell him I was a chemical salesperson—selling...
What I learned about acceptance from a dying man and two hospice nurses
Decades have passed, but the two and a half years of illness are still fresh in my mind. I can still hear his voice calling me from the hospital after exploratory surgery. From his tone, I know something is terribly wrong even before he tells me. He’s supposed to be...
The gym guy who made me question everything
Every day, I talk to people who are looking to up their game by writing a book. They've done amazing things in their life and in their business and they want to share the wisdom they've gained. For many, writing a book is a brand new circus trick. It requires them to...
In defense of the mundane
I recently put together an anthology about single pieces of advice that changed people's lives—real stories from real people about those small inflection points that shift everything. When it came time to promote the book, I asked the contributing authors to share the...
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