I get a lot of business through referrals. My current clients are my biggest source of referrals because they know precisely what I do for them, and they recognize immediately the sort of person who could benefit from the work I do. They know who and what to look for.  Plus, most people really enjoy matching up people. Spot the need, offer the solution, become the hero, everybody wins.

Sometimes I get referrals from business associates–other coaches, speakers, networking leaders and such. But for these people to send me referrals, I have to be really good at describing who my ideal client is, and what I do for them.

Are you capable of doing the same?