In 2016, Steven Pressfield published his book No one Wants to Read Your Sh*t . It scared a lot of would-be authors who want to contribute to the world, not burden it with garbage.

What must you do to create a book worth reading? Let me answer that from the perspective of a writer and a publisher.

This video runs a little over 10 minutes. I’m coming at you uncut and unpolished. Note any reluctance to hit play. If you hesitated because you’re too busy for that nonsense, that there is what I mean to talk about.