Excuse #3: It’s not the right time in my business to write a book

by | Dec 8, 2023 | Writing | 0 comments

Oh, this is an excellent excuse for not writing a book for your business in that, sometimes, it’s true. Quite possibly, it’s not the right time for you given the much bigger fish you need to fry first. (Think: “I don’t have a website or a client yet” all the way to, “I’ve got 500 people asking me for a course, so I think I should create that first.”)

With the exception of those writing a legacy book–and I get into what I mean by that here– I’ll often discourage folks from investing the time, energy, and resources into writing a book for their business if they can’t claim at least three of the following:

  • My business is established
  • I know who I serve and what I do for them
  • I have products and services that align with the book I wish to write
  • I have a framework for fixing a very particular problem
  • I want a low barrier to entry product that will bring more right-fit clients into my world so they can purchase a higher ticket offering or engage me in some way
  • I need a gateway product that establishes credibility and creates good leads.

 

Check out my book

Straight-talking, funny and brutally honest, How To Eat The Elephant will give you–yes, you–the push you need to haul your ass off the sofa and position it in front of your computer long enough to produce a real, live book.