I’m guilty of binary thinking: you can either have this or that, but you can’t have both.

Except when it comes to writing a book for your business. Do the job right, and you can have both income and impact. The two can go hand in hand.

Contrary to popular belief, most entrepreneurs and service professionals want both. They have a message (and a mission) they want to share with the world, and the drive to do well for themselves. This dual purpose does not in fact make them schizophrenic.

Walt happens to have just as much to say on the topic as I do. We thought we’d share a few thoughts we had while lost in the woods.