It’s math. Simple math.

Everybody knows that the more effort you put into something, the better the results you should see.

Up to a point, this assumption holds true.

Yet, for the kind of results you’d die for, a ton more effort than you’d think will be required. That inflection point is where things get REALZ pretty damn fast.

This  holds true in the book world. You can get some pretty good results by tossing together a business card book. But the real results are to be had by doing the work. The results you want are likely on the other side of some beaucoup effort. Worth it? That depends on your perspective.