5 Ways To Sharpen That Dialogue

As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...

What’s Your Problem?!

I’m going to share with you some important concepts I walk my clients through before they start in on a project. If you’re an entrepreneur or a service professional, these ideas are going to be super useful even if you aren’t looking to write a...

What I’m Reading Now

I need to write about this book, and I need to write about it now. For a couple of reasons. First, if I don’t get to it PDQ, Walt is going to beat me to the punch. The last time the two of us were smitten with an idea or a book, he went and wrote this. Even though I’d...

An Object Is Worth A Thousand Words

I was driving along the highway in Connecticut when I fell behind a mini Cooper with one of those vanity plates that made me want to hit the brakes. It had two words on it: Xin Loi. It’s a long story how I know this, and neither of us has time to get into it, but Xin...