Trying to craft the right title for your book?

If the title is powerful enough, it doesn’t matter what’s in the book. Maybe you’ve heard this said. Everything Men Know About Women proves this theory because that book has sold more than 750,000 copies and its 120 pages are … blank. Coming up with a strong title for...

Getting laid, getting paid, looking fab

Years ago, and I mean yearssssss ago, Walt and I attended a Brendan Bruchard conference. That’s where we recognized that we could create a business out of just about anything we pulled out of our backends. I mean, we met people who were making money doing the most...

We need to fix that dialogue

As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...

Pity publishing doesn’t exist

I run into writers who do not understand the publishing world AT ALL. Take the nice person who commented on this video. If it’s taking you two years to get published–and I’m not talking about the traditional production process, which feels like...