by AnnSheybani | Jan 26, 2018 | Writing
There’s nothing that excites me more than seeing a client project come to fruition. It takes a major investment of time and focus to write a good book, the sort that’s not only going to attract clients, but also read beautifully. Next week, February 6th to... by AnnSheybani | Jan 26, 2018 | Life, Uncategorized, Writing
I was 26 the first time I realized that what people thought about me had more to do with them, then with who I was/am as a person. Such an epiphany should have freed me up; unfortunately it didn’t. When I’d first moved to Iran, I wanted two things more than... by AnnSheybani | Jan 22, 2018 | Life, Uncategorized, Writing
I received a great question the other day that I’d like to address here: Should someone blog without professional edits to begin engagement about a potential book? (They’re concerned about credibility if they post poorly. Thoughts?) Here’s the thing. I usually catch... by AnnSheybani | Jan 7, 2018 | Uncategorized, Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at... by AnnSheybani | Jan 2, 2018 | Reading, Uncategorized, Writing
I’m going to share with you some important concepts I walk my clients through before they start in on a project. If you’re an entrepreneur or a service professional, these ideas are going to be super useful even if you aren’t looking to write a... by AnnSheybani | Dec 17, 2017 | Reading, Uncategorized, Writing
I need to write about this book, and I need to write about it now. For a couple of reasons. First, if I don’t get to it PDQ, Walt is going to beat me to the punch. The last time the two of us were smitten with an idea or a book, he went and wrote this. Even though I’d...
