by AnnSheybani | Feb 2, 2018 | Reading, Uncategorized, Writing
If you’d like to outline your message and be seen as an expert in your field, you’d be silly to write a novel. If you’re not keen to write a non-fiction business book, then perhaps you’d like to pen a parable. The parable is a particularly appealing genre for business... by AnnSheybani | Jan 27, 2018 | Life, Writing
David Treece, who wrote the following piece, is a financial advisor down in Miami, the kind that has a fiduciary responsibility to clients, who doesn’t get paid on commission, which allows him to give sound advice. This is from a draft of his upcoming book,... by AnnSheybani | Jan 26, 2018 | Writing
There’s nothing that excites me more than seeing a client project come to fruition. It takes a major investment of time and focus to write a good book, the sort that’s not only going to attract clients, but also read beautifully. Next week, February 6th to... by AnnSheybani | Jan 26, 2018 | Life, Uncategorized, Writing
I was 26 the first time I realized that what people thought about me had more to do with them, then with who I was/am as a person. Such an epiphany should have freed me up; unfortunately it didn’t. When I’d first moved to Iran, I wanted two things more than... by AnnSheybani | Jan 22, 2018 | Life, Uncategorized, Writing
I received a great question the other day that I’d like to address here: Should someone blog without professional edits to begin engagement about a potential book? (They’re concerned about credibility if they post poorly. Thoughts?) Here’s the thing. I usually catch... by AnnSheybani | Jan 7, 2018 | Uncategorized, Writing
As much as we’d like them to, our readers don’t tend to remember strings of concepts, statistics, or cold, hard facts. Especially page after page of them. The best way to make information sticky is to tell them a story, to deliver the necessary points, at...
